Marketing Strategy Intern

Primary skillset: Competitive Research, Content & Messaging Analysis, Brand Strategy

Timings: 10am – 7pm; Monday to Friday

Minimum Qualifications

Bachelors or MBA in Marketing, Psycology or similar

About the company

PaisaSmart is the operating brand name for Elixir Equities Pvt. Ltd. (EEPL), a financial services firm with operations in Prop Trading, Stock Broking, Portfolio Management & Mutual Fund distribution, and over 20 years in wealth management under founders who are recognised industry leaders.

Our mission is to build wealth for the next 100m Indians. PaisaSmart is how — a WhatsApp chatbot and an Android/iOS app that make investing simple for people who have never invested.

We ship fast. We work under broker, RA, PMS and MFD licences, so we ship fast without being careless with other people’s money — doing both is the actual job.

Our values are humility, curiosity and passion. Socials: YT · Insta · LinkedIn. Try the product: message 8808990978 on WhatsApp.

Application Process

• Apply on our site. Screening happens immediately by our recruitment AI agent, no waiting immediate pass/fail.
• One day of in-person interviews at our offices (you select a convenient date & time) with the founder and team.
• If we like you we make a decision immediately and share an offer. No long process, no multi stage screening.

What You'll Own

• Competitor Content — Paid and Organic: The core of this job. What Groww, PhonePe, HDFC, Zerodha, Jar and everyone else is putting out, and what's working. Ads, organic posts, video, campaigns. You should be able to tell us what changed this week and what it means.
• The Creator Landscape: Individual finance creators are our real competition for attention. Who's growing, what formats they're using, what hooks are working, who's saying something new. You keep us current on the best of it.
• Positioning and Messaging: How everyone else describes themselves and who they're speaking to. Where the crowded ground is, and where nobody is standing.
• Turning It Into Direction: None of this is useful as a list. You turn it into a clear point of view on what we should be making and saying, handed to the people who make it.

How We Work

• Small team, highly collaborative but individual responsibilities. Growth isn’t gated on tenure. If you can do the next job, you get it.
• You work directly with the founder. No layer in between, nobody to hide behind. No office politics, no blame games, direct visibility.
• High responsibility, high level of freedom, minimal guidance. Find a problem, design a solution, fix it. You own your work end to end, including when something goes wrong at 9pm.
• If you’re right you’re right. No hierarchy, no “do it cause the boss said so”. Best argument wins, regardless of who made it.
• Everyone is expected to do 2-3 different tasks. With AI tooling enabling us to learn and do more than ever before come in with one core skillset and learn & apply 1-2 completely new skills with us.

Who This Is For

• You teach yourself things nobody assigned you.
• The problem is clear, the solution isn’t, and that excites you.
• You want real responsibility and opportunity to make an impact immediately.

Who It Isn't For

• You want a defined ladder and a manager who assigns your work.
• You want remote or hybrid. This is on-site, five days, and we’re not flexible.
• You’d rather specialise narrowly than learn new things.

Requirements

This is an internship. We care more about how you think than what you already know.

• Real taste in content. You can watch two content pieces and explain why one works, in terms more useful than "it's better". You need to identify what appeals to who and why.
• You can spot a pattern across a lot of material, not just describe one piece at a time. From there you can derive overall content trends.
• Strong understanding of consumer psychology. Understanding why something appeals to someone, understanding content subtext, imaging, why people identify with something.
• Organised and disciplined enough to track this consistently. This only works if it's continuous, not a one-off deck.
• Basic Excel and analytics familiarity, exposure to Meta Ads Library or similar research tools, or any prior marketing or content work including coursework.

Compensation

• 15 days paid vacation.
• Salary is competitive and varies substantially based on the skillset of an individual candidate.
• EEPL offers an ESOP program to select employees.

Why PaisaSmart