Simplifying investing for 100 million Indians.

PaisaSmart is a division of Elixir Equities — a 30-year market house — built to put honest, expert guidance in everyone's pocket.

30+
years in markets
1,400+
funds rated
7
languages
BSE
listed parent

Why we built PaisaSmart

India has more savers than investors. Good advice has long been reserved for the wealthy few. We started PaisaSmart to change that — combining three decades of research from Elixir with simple, multilingual tools anyone can use, on WhatsApp or the web.

No hype, no jargon, no assured-return promises. Just clear ratings, ready-made goal baskets, and a real human to talk to.

Dipan Mehta
Dipan Mehta
Founder & Managing Director
Three decades in equity research; a regular on CNBC-TV18, ET Now & Bloomberg.
Meet the team