Content Producer

Primary skillset: Video Editing, Graphic Design, Content Ideation

Timings: 10am – 7pm; Monday to Friday

Minimum Qualifications

Bachelors in Design, Media, Communications, Art etc. Work matters more than degree

About the company

PaisaSmart is the operating brand name for Elixir Equities Pvt. Ltd. (EEPL), a financial services firm with operations in Prop Trading, Stock Broking, Portfolio Management & Mutual Fund distribution, and over 20 years in wealth management under founders who are recognised industry leaders.

Our mission is to build wealth for the next 100m Indians. PaisaSmart is how — a WhatsApp chatbot and an Android/iOS app that make investing simple for people who have never invested.

We ship fast. We work under broker, RA, PMS and MFD licences, so we ship fast without being careless with other people’s money — doing both is the actual job.

Our values are humility, curiosity and passion. Socials: YT · Insta · LinkedIn. Try the product: message 8808990978 on WhatsApp.

Application Process

• Apply on our site. Screening happens immediately by our recruitment AI agent, no waiting immediate pass/fail.
• One day of in-person interviews at our offices (you select a convenient date & time) with the founder and team.
• If we like you we make a decision immediately and share an offer. No long process, no multi stage screening.

What You'll Own

• Content Ideation: Deciding what we make and why. Watching what works for us and others, knowing what our users care about, and turning that into a steady flow of ideas — hooks, formats, series, campaigns.
• Production and Shoots: Running the shoot. Scripts, storyboards, scheduling, camera, lighting, sound, and directing whoever is on camera until you get a usable take.
• Post-Production and Design: Editing the video, building the motion graphics, and designing the static assets — ads, posts, thumbnails, carousels.
• Publishing and Channels: Getting it live. YouTube and Instagram are yours to run — scheduling, titles, thumbnails, captions, replies. You own what goes out and when.
• Working with Freelancers: You won't be strong at all of this, and that's fine. Where you're not, you'll find and manage freelancers for shooting, editing, design or animation — and their output is your responsibility.
• Owning a Channel: You'll own a channel end to end. If that's paid, you run the spend, the targeting and the testing as well as making the creative. If it's organic, you own what goes out and how it performs. Either way the numbers are yours.

How We Work

• Small team, highly collaborative but individual responsibilities. Growth isn’t gated on tenure. If you can do the next job, you get it.
• You work directly with the founder. No layer in between, nobody to hide behind. No office politics, no blame games, direct visibility.
• High responsibility, high level of freedom, minimal guidance. Find a problem, design a solution, fix it. You own your work end to end, including when something goes wrong at 9pm.
• If you’re right you’re right. No hierarchy, no “do it cause the boss said so”. Best argument wins, regardless of who made it.
• Everyone is expected to do 2-3 different tasks. With AI tooling enabling us to learn and do more than ever before come in with one core skillset and learn & apply 1-2 completely new skills with us.

Who This Is For

• You teach yourself things nobody assigned you.
• The problem is clear, the solution isn’t, and that excites you.
• You want real responsibility and opportunity to make an impact immediately.

Who It Isn't For

• You want a defined ladder and a manager who assigns your work.
• You want remote or hybrid. This is on-site, five days, and we’re not flexible.
• You’d rather specialise narrowly than learn new things.

Requirements

The core of this role is storytelling and ideas. The craft is how you get them made — you need to be strong at either video or design, and willing to learn the other.

• You can tell a story. You know why one content piece work and the other fails.
• You generate ideas constantly. Hooks, formats, angles, series. This is the part we can't teach.
• Strong in at least one craft: video editing (Premiere, Final Cut, DaVinci, Filmora) or graphic design (Figma, Illustrator, Photoshop, Canva). Tool doesn't matter, output does. Bring the work.
• Willing to get good at the other one.
• Can cast and direct freelance on-camera talent, and get the take you wanted.
• You've run a channel before, or know exactly what you'd do with one.
• Can brief and manage freelancers and judge their work. Talent, animation and motion design all come from outside.

Compensation

• 15 days paid vacation.
• Salary is competitive and varies substantially based on the skillset of an individual candidate.
• EEPL offers an ESOP program to select employees.

Why PaisaSmart